During my time with Kathryn Dunn, I consulted on all social media strategy decisions and launched her YouTube channel after appearing on Big Brother. We amassed 3,000 subscribers on YouTube in the first day of the launch thanks to a carefully planned social media strategy that I developed utilizing all of her previous social channels. While working with Kathryn, her engagement across all social channels increased by 81% along with a 60% increase in her follower base.