During my time at Texas A&M University Marketing and Communications Division, I created and posted engaging content across all social platforms (Instagram, Twitter, and LinkedIn) for over a million current students, alumni, faculty, and prospective students. This content included professional photoshoots of faculty, video storytelling of students, photos of students at athletic events, football score graphics, and more. While at Texas A&M University, social channels increased engagement by over 72% through the installment of out-of-the-box ideas and greater diversification of the content posted to each platform.