During my time at Texas Live! I made a strong push in increasing the video presence across all social platforms to promote upcoming events, deals, and more. This helped propel Texas Live! to the #1 venue in drink and food sales of all Live! locations in its first year of operation. I coordinated events with musicians such as Jhayco, Nacho, Aaron Watson, Koe Wetzel, Mike Ryan, and Ookay. Overall, Texas Live! saw a 72% increase in engagement across all social channels (Instagram, Facebook, and Twitter) and 68% increase in event attendance over the course of the year.